The Smart Passive Income Online Business and Blogging Podcast SPI 579: How to Easily Monetize Your Knowledge with Graham Cochrane
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May 25, 2022 Graham Cochrane, a musician turned online course creator, shares his inspiring journey from living on food stamps to building a thriving business. He discusses how he leveraged YouTube and online courses to monetize his expertise. Listeners will learn about recognizing and monetizing personal knowledge, effective pricing strategies, and the importance of persistence in growing an audience. Graham emphasizes empowering others through education and overcoming self-doubt, making it a motivating listen for aspiring entrepreneurs.
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Musical Beginnings
- Graham Cochrane's initial dream was to be a full-time musician, aiming for MTV fame.
- He pursued this by creating demos and pitching to record labels throughout college.
Career Transitions
- Facing setbacks in his music career, Graham had to take jobs he disliked, including selling radio ads and working at a jewelry store.
- He later worked as an audio engineer, but found the work boring, which led to his exploration of freelance recording and mixing.
Content Creation Journey
- Graham started a blog and YouTube channel to generate leads for his freelance audio recording business.
- He found that people enjoyed his content, especially how he explained technical skills clearly, leading to audience growth and inquiries about monetization.
