How to Succeed at Email Marketing

The best attitude, behavior, and technique to succeed at email marketing

Email is another app on your phone – not another way to write a letter

Is there a difference between email marketing and email sales?

Email isn’t about trying not to bother someone too much, it’s about providing value

Instead of a long email once a month, try daily or weekly short emails that relieve their pain

Start with a story, into a message, into how you can help

Let people know what to expect from your emails and how often you’ll send them

What is your earning per subscriber per month?

You don’t want people on your email list who don’t really want to read your emails

Super-serve the people who want what you have and dump the rest

The 3 clicks in 60 days tracker

Use surveys to increase sales

Only help them with THEIR problem

Keep it simple

Get better at what you’re really good at already