Strategy Sessions Strategy Sessions Podcast with Ian Forrester and Ryan Clarke from STATSports
Ian Forrester is the CMO of STATSports and Ryan is the company's Head of Ecommerce. STATSports provides the most powerful football GPS player tracker for individuals. Real-time performance data and not just players wearing sports bras.
In this episode we discuss:
- What does the STATSport product do and how it came to life
- Building a world-leading business from Newry, Northern Ireland
- Marketing a ‘sexy’ product and why it’s not as easy as you think
- What role does marketing play in the pro (B2B) side of the house
- Can you build a DTC and B2B offering at the same time
- What it’s like operating in a market that Google and Amazon are eyeing up
- How digital marketing drives online sales
- Role of big events like Christmas in consumer sales
- What jobs are available at STATSports
Ian Forrester
Ian is responsible for Marketing and Consumer Sales at STATSports. At STATSports Ian has developed a robust Marketing plan utilising some of the biggest sports stars on the planet that is supported by a strong e-commerce team and field sales in Europe and USA.
Ian on LinkedIn
Ryan Clarke
Ryan is the Head of Ecommerce at the world’s leading on-field performance monitoring and analysis company – STATSports, who now sell products in both DTC and B2B markets. He is responsible for the growth of STATSports users through customer acquisition online.
Ryan on LinkedIn
Important Links
Book Recommendations
Thinking Fast and Thinking Slow by Daniel Kahneman
Traction by Gino Wickman
How to Be a Footballer by Peter Crouch
You Guys Are History! By Devon Malcolm
Andi Jarvis