Soren is a designer at Cash App where he is responsible for designing the investing product. He has become well known for posting new "sometimes unhinged, sometimes useful" design ideas daily. Soren has previously held design positions at Square and Envoy while also running his own freelance design business. Follow Soren on X @soren_iverson.
[0:16] - Soren’s experience starting from scratch as a freelance designer
[3:08] - Learnings from his art/business education and early startup work
[12:56] - How Soren thinks about his creative work at Cash App
[14:45] - Why Soren has been creating and posting daily designs on X
[19:12] - Soren’s approach to prolifically producing new ideas daily
[31:46] - How Soren leverages Figma as the primary tool in his work
[37:24] - AI’s role in design work now and in the future
[39:35] - The trade-offs of going niche when building a brand online
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Previous guests include Mark Cuban, Vitalik Buterin, Brian Armstrong, Balaji Srinivasan, Keith Rabois, Ali Spagnola, Anthony Pompliano, Raoul Pal, Julia Galef, Jack Butcher, Tim Draper, and over 100 others alike. Learn from founders and CEOs of companies like OpenAI, Coinbase, Solana, Polygon, AngelList, Oura, and Replit, and investors from Founders Fund, a16z, Union Square Ventures, and many more. I appreciate your support and hope you enjoy.
Thanks to Chase Devens for the show notes and Yiction for the music.
Lastly, I love hearing from fans of the pod. Feel free to email me any time at jake@blogofjake.com. Thank you!