The Coach's Journey - build a coaching business with integrity

#79 - From Zero Clients to Thriving Coaching Practice - Robbie on the A Listening Life podcast

Sep 26, 2024

In this engaging conversation, Aly King-Smith, the host of A Listening Life podcast, interviews Robbie, who shares invaluable insights on growing a coaching practice. Robbie argues that content creation isn't the best growth strategy and redefines client proposals as practice opportunities. He reveals his pricing evolution from £30 per session and introduces the Coaching Business Flywheel, emphasizing sustainable success through client relationships. His personal anecdotes offer a roadmap for coaches seeking to thrive in their careers.

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ANECDOTE

Part-Time Coaching Exceeds Day Job

Robbie Swale shares how in late 2016, his part-time coaching income surpassed his charity sector job.
This, along with two potential associate work opportunities, gave him the confidence to go full-time.

ADVICE

Early Paid Practice

Start charging for coaching early to gain experience, even if rates are low.
Robbie Swale began at £30 per session and experimented with different package prices.

ANECDOTE

The 90-Day Money Game

Robbie Swale used the "90-Day Money Game" to practice proposals and overcome fear of rejection.
This involved setting a 90-day income goal, multiplying it, and aiming for that in proposals.

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Good to Great

Why Some Companies Make the Leap... and Others Don't

Jim Collins

In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.

The War of Art

Break Through the Blocks and Win Your Inner Creative Battles

Steven Pressfield

In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.

The Prosperous Coach

Rich Litvin

Steve Chandler

Turning the Flywheel

Jim Collins

This monograph, a companion to 'Good to Great', delves into the flywheel concept introduced by Jim Collins. It explains how successful organizations, such as Amazon, Vanguard, and the Cleveland Clinic, have used this concept to gain unstoppable momentum. Collins teaches readers how to create their own flywheel, accelerate its momentum, and maintain it in shifting markets. The book emphasizes the importance of understanding the sequence and components of a unique flywheel and provides seven steps to construct and optimize it[1][4][5].