The Prof G Pod with Scott Galloway

Reaching $1M in ARR, Rising Above the Competition, and Knowing Your Purpose — ft. Tyler Denk of Beehiiv

17 snips
May 8, 2024
Tyler Denk, Co-founder and CEO of Beehiiv and former growth leader at Morning Brew, shares insights from his entrepreneurial journey. He discusses transforming a small newsletter into a thriving media platform and the importance of audience engagement. Tyler highlights the challenges of equity ownership, balancing financial goals with user responsibilities, and the emotional impact of losing a team member. Through resilience and purpose, he emphasizes the power of teamwork in navigating the complexities of startup life.
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ANECDOTE

Joining Morning Brew

  • Tyler Denk joined Morning Brew as the second employee in 2017, when it had only 50,000 subscribers.
  • Initially, he lied about his engineering skills to get the job, driven by financial need.
INSIGHT

From In-House to Startup

  • Tyler Denk leveraged his experience and the product he built at Morning Brew to create Beehiiv.
  • This demonstrates the potential of turning internal tools into marketable products.
INSIGHT

Ad-Based vs. Subscription

  • Tyler Denk saw a bigger opportunity in ad-based newsletters than subscription-based ones.
  • He believed that facilitating ad sales for newsletters was more scalable and sustainable.
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