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Scaling Secrets
31. From Entrepreneur to Lead Magnet: How to Generate More B2C Leads
Jun 9, 2023
Blake Saunders, entrepreneur and CEO of Certified Media, and Jay Feldman, B2B lead generation expert, discuss B2C lead generation strategies, including cold emailing, cold texting, and acquiring homeowner data. They explore response rates, success criteria, and tools like Twilio and go high level. Additionally, they emphasize the importance of building strong teams, fostering client relationships, and having options in business.
46:12
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Quick takeaways
- The podcast delves into effective outbound marketing strategies for B2C lead generation, emphasizing the advantages of not relying on platforms like Facebook and the importance of personal, non-salesy messaging.
- The guest discusses the challenges and strategies of B2C lead generation, focusing on the use of cold calling and cold texting, personalizing messages, and ensuring compliance with regulations.
Deep dives
The Importance of B2C Lead Generation
In this podcast episode, the speaker emphasizes the importance of B2C lead generation and how it differs from B2B lead generation. The guest, Blake Saunders, specializes in generating leads for the solar and real estate industries, and shares his insights and strategies for successful outbound marketing. They discuss the advantages of outbound marketing, such as not relying on platforms like Facebook and the potential for greater control and reliability. The guest highlights the effectiveness of cold texting, obtaining homeowner data through online sources, and the importance of personal and non-salesy messaging. They also address the legality of cold texting and the need to comply with regulations such as the CanSpam Act. Overall, the podcast offers valuable insights for businesses looking to generate their own B2C leads.
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