E39: Itzik Levy, CEO, vcita: All in One and One for All

In E39, Localogy senior analyst Charles Laughlin talks SMB SaaS with vcita CEO & Founder CEO Itzik Levy.

Itzik falls firmly on the side of all-in-one in the longstanding all-in-one vs. point solutions debate that has raged on and off for years in the small-business SaaS industry. Itzik says that the company was not founded on this principle. It got there gradually by listening to its customers. 

Tune in for an engaging dialogue with a veteran SaaS founder. Itzik has plenty of advice on how to service the SMB market with software. In particular, Itzik offers tips on driving engagement among SMBs, long one of the biggest challenges in the small business software industry. 

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