The Grill Room Zuck’s UFC Move & Trump Ad Market Shock
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Apr 4, 2025 
Julia Alexander, a media analyst with deep insights into the industry, joins the discussion about the media's evolving landscape. They dive into Meta's strategic UFC deal and how it's reshaping advertising goals. The challenges of legacy brands like Vanity Fair are contrasted with the innovative approaches of platforms like TikTok. They also touch on A.I. in advertising and the shifting valuations of sports franchises amidst the rise of big tech. Alexander’s commentary reveals how current trends are influencing the future of media.
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Legacy Media's Mistakes
- Legacy media companies are repeating failed strategies, expecting different results.
- They focus on advertising and brand deals while their audience shrinks.
Vanity Fair vs. Wired
- Condé Nast's Vanity Fair struggles while Wired thrives by adapting to a changing media landscape.
- Wired leans into specific, important stories, unlike Vanity Fair's glossy style.
Risky Business
- Legacy media brands must take risks and rethink their approach in the face of declining ad revenue.
- They need to engage younger audiences rather than relying on their established brand.