Will 25% of the Meat in your Hamburger be Cultivated Meat? - Meatable

Jeff Tripician is a seasoned leader in the meat industry, now driving innovation as CEO of Meatable, a company making cultivated meat in the Netherlands. With decades of experience in traditional meat production and sustainable agriculture, Tripician understands both the opportunities and challenges facing the $2 trillion global meat industry and the opportunities for cultivated meat to take the weight off.

Climate change has placed an urgent spotlight on food production, with conventional meat responsible for nearly 15% of global greenhouse gas emissions. As the world’s population grows, demand for meat is expected to rise by 70% by 2050, yet our current system is unsustainable. Tripician sees cultivated meat—real meat grown from animal cells without raising or slaughtering livestock—as the most viable solution. “I think cultivated meat is the only solution on the table,” he says, emphasizing that reducing emissions while meeting global demand requires a fundamental shift.

Before joining Meatable, Tripician built a legacy in sustainable and premium meat production, leading brands like Perdue’s Niman Ranch to prominence. His deep understanding of consumer preferences, supply chains, and industry economics makes him a key advocate for cultivated meat as a way to future-proof the protein industry.

Under his leadership, Meatable is developing pork and beef products with the same taste and texture as traditional meat, but with a fraction of the environmental footprint. As governments and companies seek climate-friendly food solutions, Tripician’s expertise and Meatable’s technology could be instrumental in transforming how the world produces and consumes meat.