Stock Movers Adidas Gains, Swatch Rises, Signify Slumps
Jan 30, 2026
Chloe Mele, Bloomberg reporter known for market commentary and company analysis, breaks down big movers like Adidas, Swatch and Signify. She covers Adidas’s profit surprise and €1bn buyback. She explains Swatch’s upbeat growth forecast and Swiss watch recovery. She outlines Signify’s profit warning and margin hit.
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Adidas Reassures With Profit Beat And Buyback
- Adidas surprised investors with stronger-than-expected profit and a €1bn buyback that reassured markets.
- Chloe Mele said this shifts focus back to sports performance as adidas aims to diversify beyond retro sneakers.
Strategy Shift From Fashion Back To Sport
- Adidas is refocusing on running and football to move from fashion back to sport.
- Analysts see the timing as right because the sneaker boom shows signs of slowing, Chloe Mele noted.
Swatch Sees Strong 2026 After Inventory Rebound
- Swatch expects substantial growth in 2026 after a rebound in demand in H2 and a good fourth quarter.
- Chloe Mele linked the recovery to eased tariffs and a broader turn in the Swiss watch sector.