Best Story Wins Doing Less, But Better with Lindsey Slaby of Sunday Dinner
Dec 12, 2024
42:33
When everything feels urgent, it’s easy to lose focus. With leaner teams, tighter budgets, and increasing pressure to prove value, many organizations are stuck in a cycle of doing more but achieving less. Could the solution lie in doing less, but better?
In this episode, Lindsey Slaby, Founder of Sunday Dinner, shares her bold vision for modern marketing. She dives into the value of building curated communities, like her exclusive 400-member Slack group that sparks collaboration and innovation among top-tier marketers and creatives. Lindsay also explores the strategies for integrating brand and performance efforts, leveraging AI for smarter content creation, and focusing on high-impact initiatives to help organizations achieve more by focusing on less.
We also explore:
In this episode, Lindsey Slaby, Founder of Sunday Dinner, shares her bold vision for modern marketing. She dives into the value of building curated communities, like her exclusive 400-member Slack group that sparks collaboration and innovation among top-tier marketers and creatives. Lindsay also explores the strategies for integrating brand and performance efforts, leveraging AI for smarter content creation, and focusing on high-impact initiatives to help organizations achieve more by focusing on less.
We also explore:
- How annual planning can become your business’s ultimate power move.
- Breaking down the myth of "brand vs. performance" for seamless storytelling.
- Unlocking high-value opportunities with low and mid-funnel content optimization.
- Why taste is the modern marketer’s secret weapon.