Sarah Longwell, pollster, and Tim Miller, ex-Republican strategist, dissect the minds of ex-Trump voters considering Biden. Topics include persuading voters, legal challenges' impact, media biases, and engaging in respectful political discussions.
Some Trump voters are reconsidering support due to Trump's actions, including January 6th events.
Campaigns are targeting swing voters by highlighting risks of continuing to support Trump.
Criminal convictions of Trump could influence undecided voters, potentially swaying support.
Deep dives
Challenging Trump Supporters’ Loyalty
Some Republicans who supported Trump in the past are now questioning their loyalty due to his actions, especially regarding January 6th. Key members of the Wisconsin Democratic Party are discussing the need to engage with Trump voters who may no longer support him. In recent elections, some Trump voters switched sides, proving influential in key states like Wisconsin. Biden's campaign aims to retain these voters and potentially sway two-time Trump supporters away from him.
Strategies to Persuade Anti-Trump Voters
Efforts are being made to persuade anti-Trump voters, including Republicans and two-time Trump supporters. A campaign called Republican Voters Against Trump is utilizing testimonials from regular people to highlight reasons for withdrawing support. The focus is on creating ads that resonate with swing voters by showcasing the potential risks of a continued Trump presidency, emphasizing the need to keep Trump's negative characteristics top of mind for these persuadable voters.
Impact of Convictions on Trump’s Image
Discussions are ongoing about the potential consequences of criminal convictions on Trump's candidacy. If found guilty, Trump being a convicted felon could alter perceptions among undecided voters. The focus is on whether convictions would sway voters, especially swing voters, away from supporting Trump. Convictions could serve as a persuasive argument against Trump's candidacy, particularly among individuals weighing the risks of continued support for a convicted individual.
Media Diet Influence on Voter Perception
Voters are heavily influenced by their media diets, with diverse sources shaping their perspectives. Many struggle to decipher the truth amidst biased narratives, leading to confusion and uncertainty. Trust in court proceedings remains prominent, as jurors' decisions hold weight in shaping public opinion. Understanding the media preferences of swing voters is crucial for effective communication strategies in political campaigns.
Appealing to Gettable Two-Time Trump Voters
Engaging with gettable two-time Trump voters requires nuanced approaches to address their concerns and hesitation. Reassuring them with insights into Biden's administration, particularly highlighting his team's competence and stability, can ease reservations. Emphasizing the stark contrast between Biden's approach and the perceived erratic behavior of Trump plays a pivotal role in persuading these undecided voters.
Jon is joined by longtime pollster Sarah Longwell and former Republican strategist Tim Miller to get inside the minds of two-time Trump voters who are no longer sure if they’ll vote for him again. What’s changed? Well, January 6th, a few criminal trials, and some obviously bogus claims that the election was stolen. But is that enough to get them over the line for Joe Biden? Jon, Tim, and Sarah listen to a focus group tape of these voters to figure out how they’re leaning in 2024 and then Ben Wikler, Chair of the Wisconsin Democratic Party, joins to help teach you how to persuade the Biden-curious Trump voter in your life.