Interview: 100 million hours on hold proves customer service is broken

According to a recent study, last year Australians spent an extraordinary 100 million hours on hold, waiting for customer service. But a new association has now been formed to reverse Australia’s record of poor customer service, with the backing of large Australian companies.

Justin Tippett, founder and CEO of the Australian Customer Experience Professionals Association, talks to Jennifer Duke about why companies shouldn’t be overlooking this critical part of their business.

Find out more: https://fearandgreed.com.au/

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