How Mental Coaching Transformed an NFL Career—and What It Means for Leaders

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Jun 10, 2025

Brad Robbins, NFL punter for the Buffalo Bills and aspiring Meta Performance coach, shares his transformative journey in high-performance sports. He discusses how mastering mental clarity elevated his game under pressure. Throughout the conversation, Brad reveals the essential role of honest feedback in growth, the unique mental challenges athletes face, and the importance of building high-trust teams. He also touches on the societal impact athletes can have and the significance of community involvement in leadership.

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ANECDOTE

Team Bonds Through Genuine Connection

Brad Robbins values genuine connection among teammates for better play and trust.
Sharing personal struggles in team meetings deepened his appreciation for others' journeys.

ANECDOTE

Brad's Football Journey

Brad started punting in a suburb of Columbus, Ohio, and played six years at Michigan.
He was drafted in the sixth round by Cincinnati and now plays for the Buffalo Bills.

ANECDOTE

Discovering the Coaching Space

Brad found Novus Global's coaching through Instagram and reached out via DM.
He appreciated the responsive connection and unique approach to mental performance coaching.

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YOUR FINEST HOUR | What if your next breakthrough didn’t come from a new strategy, but from mastering what’s happening between your ears?

Brad Robbins, NFL punter for the Buffalo Bills, knows what it’s like to perform under extreme pressure, where milliseconds matter and millions are watching. But the shift that changed everything for him didn’t happen on the field. It happened inside.

In this episode of Your Finest Hour, Novus Global President and Chief Coaching Officer Dan Leffelaar, along with Director of Novus Global Sport, Athletes & Teams, Andrew Ladd, sit down with Brad to unpack his transformation from elite athlete to high-performance leader in training.

This isn’t a story about sports. It’s a playbook for founders, CEOs, and high performers navigating the invisible game—the one between mindset, identity, and leadership at scale.

Forget the locker room clichés. This is a masterclass in self-awareness, high-trust teams, and the courage it takes to get coached.

Inside this conversation, you’ll discover:

✔️ How the world’s top performers rewire their relationship to pressure and performance
✔️ The hidden dynamics that shape high-output teams (and how to build one)
✔️ What business leaders can learn from the athlete’s obsession with feedback
✔️ Why Brad started training as a Meta Performance™ coach—while still playing in the NFL
✔️ How to build a personal performance system that drives long-term growth

Whether you're scaling a business, leading a team, or carrying the weight of a billion-dollar vision—this episode is your reminder: growth isn’t a phase. It’s a decision. And it starts with you.

Your next level isn’t out there. It’s already within reach.

The Beyond High Performance Podcast has officially been downloaded over 160,000 times! We couldn’t have done it without you, our listeners—so thank you for continuing to tune in to go beyond high performance. Help us reach even more listeners by sharing this episode with a colleague or leaving a review!

Join us on the Beyond High Performance Network - Order The Beyond High Performance book by Jason Jaggard today, and get free access to special bonus content!

Book a free vision call with Novus Global to see how we can journey with you to go beyond high performance. Click here to explore https://novus.global/client-meta-performance-show/

Are you a coach looking to expand your practice and join an elite coaching firm? Find out more here: https://novus.global/coach-meta-performance-show/

This podcast is produced by Rainbow Creative with Matthew Jones as Executive Producer, Rithu Jagannath as Senior Producer, and Nathan Wheatley as Editor and Audio engineer. Find out more about how to create a podcast for you or your business at rainbowcreative.co.