Beyond High Performance

How Mental Coaching Transformed an NFL Career—and What It Means for Leaders

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Jun 10, 2025
Brad Robbins, NFL punter for the Buffalo Bills and aspiring Meta Performance coach, shares his transformative journey in high-performance sports. He discusses how mastering mental clarity elevated his game under pressure. Throughout the conversation, Brad reveals the essential role of honest feedback in growth, the unique mental challenges athletes face, and the importance of building high-trust teams. He also touches on the societal impact athletes can have and the significance of community involvement in leadership.
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ANECDOTE

Team Bonds Through Genuine Connection

  • Brad Robbins values genuine connection among teammates for better play and trust.
  • Sharing personal struggles in team meetings deepened his appreciation for others' journeys.
ANECDOTE

Brad's Football Journey

  • Brad started punting in a suburb of Columbus, Ohio, and played six years at Michigan.
  • He was drafted in the sixth round by Cincinnati and now plays for the Buffalo Bills.
ANECDOTE

Discovering the Coaching Space

  • Brad found Novus Global's coaching through Instagram and reached out via DM.
  • He appreciated the responsive connection and unique approach to mental performance coaching.
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