#649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year

26 snips

Feb 1, 2024

Amy Porterfield discusses implementing new email marketing strategies for 2024, including hiring consultants, optimizing podcast and website growth, revamping the newsletter for a personalized experience, boosting email list engagement with 5 strategies, and the importance of data-driven experiments and audience focus.

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ANECDOTE

Consultant Shifted Amy's Perspective

Amy Porterfield shares how hiring a consultant helped her gain fresh perspectives on her email marketing strategy.
The consultant reminded her to dive deeper into email metrics for better strategy decisions.

ADVICE

Use One Lead Magnet for Podcasts

Spotlight one lead magnet consistently across all podcast episodes to gather clear data on listener preferences.
Use podcast hosting tools for dynamic ad insertion to promote this single resource.

ADVICE

Tailor Website Pop-Ups by Page

Tailor website pop-ups and headers by page to offer resources matching visitor needs based on their likely business stage.
Match lead magnets to visitor intent per page to increase email list signups.

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Three practical strategies I’m implementing into my email marketing strategy for 2024.

I don't know about you, but I feel like now is the perfect time to freshen up my email marketing strategies. I've been doing this for a while now, and I know that what has always worked for me won't necessarily work forever. My friends, change and evolution are wonderful things!

Last year was my most successful year yet, and you know what made the difference? I stepped out of my comfort zone and tried new things, even if they scared me a bit. That's why, in 2024, I'm fully adopting this mindset and trying out three brand new strategies to grow my email list.

Usually, I like to have all the details sorted out before sharing them with you. But this time, I'm inviting you to join me in real-time for this exciting marketing experiment! In this episode, I'm lifting the curtain on how I'm implementing these tactics into my marketing strategy to take my engagement, email list numbers, and sales to the next level.

Today, you’ll hear about:

5:04: Why I’m such a strong believer of consultants and coaches
8:14: The ways I’m optimizing my podcast and website to prioritize their growth
14:27: My plans to revamp my newsletter and create a more personalized experience
23:18: 5 strategies I’m using to boost my email list engagement
31:03: The importance of data-driven experiments and keeping your audience in mind when testing

Listen in and make this year your year of evolution and shaking things up! It's time to grow those email list numbers and reach your most profitable year yet.

Click here to listen!

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