Tortuga's Content Playbook: How To Use Content To Make Your First Million (with Fred Perrotta)

Content helped Fred grow subscribers, unlock the power of SEO, and build a repeatable sales process. On this episode, he shares:

• The book that inspired their business.
• How their content strategy drives traffic and purchases.
• How you can use products that aren’t selling as part of a welcome offer.
• Why you need to focus on 1-2 channels.

Show Notes & Links:

• [2:27] Lessons from The 4-Hour Workweek.
• [9:31] What moved the needle for more repeatable sales.
• [11:23] Why they publish who their ideal customer is.
• [15:15] How their marketing team has changed over time.
• [17:03] Driving repeat purchases for a product that’s built to last.
• [24:41] What their content and email strategy looks like.
• [26:44] How to plug your product in content.
• [29:58] Advice for scaling to your first million in sales.
• Fred Perrotta on Twitter
• Tortuga Backpacks
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home