The Neon Show India's first 1000 Cr D2C brand, Noise that's completely bootstrapped ft. Founder, Amit Khatri
#1 Smartwatch Brand in India
#3 Smartwatch Brand in Asia
#9 Smartwatch Brand Globally
All the above feats are not from Apple, Samsung, or a legacy player in the market, but from our own homegrown Indian brand - Noise.
In this week’s podcast, we turn the spotlight on Noise : A brand that’s on a mission to offer quality smart wearables at affordable prices to its customers.
In our conversation with Amit Khatri, Co-founder of Noise, he shared how the brand started bootstrapped in 2014, what have been the challenges and how have they scaled over the years.
We have tried to summarize some key themes & takeaways from our conversation.
Notes -
02:09 - Early Career & Family Background before starting Noise
05:45 - Product development & Revenue journey from 2014 to 2018
08:04 - Finalising the main categories - Smartwatch and Wireless Earbuds
09:55 - Why prioritize growing own Website instead of relying on marketplace?
12:18 - Testing your idea in the market being bootstrapped
13:36 - Vision & plan of the brand early-on
14:56 - Initial Learnings for early-stage D2C Entrepreneurs
16:16 - Focus on building the brand from Day 1
18:55 - Building and launching the first product
24:15 - Secrets of scaling from Rs.160 Cr+ to Rs.800 Cr+ Revenue
26:26 - Key elements of creating a playbook for a Rs.1000 Cr+ D2C brand
31:36 - Keeping prices reasonable while ensuring better quality