Vale Resorts' strategy of acquiring smaller regional resorts and its impact

Vale Resorts has shifted its strategy by acquiring smaller regional resorts in the East, positioning them as stepping stones for skiers before heading to more prestigious destinations out West. These regional resorts, known as 'theater properties,' have lower-priced seasonal passes compared to single mountain season passes. However, skiers in the East were disappointed with the subpar conditions and felt that the high-quality experience expected from Vale Resorts was not delivered. The frustration was further exacerbated by instances like the incorrect placement of Attash Mountain on Vale Resorts' website, symbolizing the perceived lack of attention and investment in their regional properties.