An extended interview with Goodnight Stories for Rebel girls co-creator, Elena Favilli.

Co-founder of Timbuktu Labs, Elena Favilli, delves into how the company went from an award winning but ultimately unprofitable children's magazine app company, to an international bestselling publisher of physical books around the world.

We dig into why the iPad is perhaps not the best platform for publishers. How everything seemed so rosy back in 2011 for digital publishing. And how, ultimately, to build a strong and engaged community, they had to print a physical book.

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Full transcript and audio online at: https://craigmod.com/onmargins/004/

Elena Favilli, the making of Goodnight Stories for Rebel Girls