Prince Thomas, CEO & Co-founder of MetaShot on building the world's first console-like cricket game
Jun 4, 2024
auto_awesome
Prince Thomas, co-founder of Bangalore-based MetaShot, is revolutionizing cricket gaming with their innovative console-like experience. He shares how the idea sparked during the COVID-19 pandemic and discusses the journey from early prototypes to a successful launch on Flipkart. Prince elaborates on the challenges of start-up life, the importance of customer feedback, and creative influencer marketing strategies. He also highlights the growth of gaming culture in India and his personal journey as a cricket enthusiast, all while enjoying the humorous memories from their development process.
MetaShot's unique cricket experience was developed during the pandemic, evolving through extensive prototyping and direct consumer feedback to refine usability.
The company's strategic local launch in Bangalore allowed them to build traction and prepare for national expansion while engaging with a supportive user community.
Deep dives
Innovative Product Development
Metashot, co-founded by Prince Thomas, aims to provide a console-like gaming experience while making it accessible to the masses. The company began by creating a 3D printed bat that initially faced challenges due to limited references in the market. They spent almost two years iterating on their prototypes to develop a product that delivers a unique cricketing experience without the need for complicated hardware. The final product not only allows users to participate in the sport from their living rooms but also connects them with players around the world.
Successful Launch and Market Engagement
Since launching in September 2023, Metashot has gained substantial traction, amassing over 400 million views across their promotional videos. The unique product, priced at a fraction of conventional gaming consoles, has captivated audiences and quickly became a bestseller on major platforms. Their approach of starting with a localized launch in Bangalore allowed them to gather direct consumer feedback and refine their offerings before expanding nationally. As a result of effective marketing strategies and consumer engagement, they are preparing to expand their reach even further to platforms like Amazon.
Adapting to User Feedback
User experience played a critical role in shaping the product, leading to modifications based on early feedback regarding the bat's size and usability. Initially, the bat was a full-size version, but after understanding that this led to accidents and challenges for users in confined spaces, they reduced its length to enhance comfort and performance. Continuous engagement with customers has resulted in ongoing feature development and improvements, demonstrating a strong commitment to user-centered design. The team has also made sure to create a supportive community as users engage in friendly competitions, fostering a sense of belonging around their product.
Future Growth and Expansion
Metashot has ambitious plans for the future, aiming not only to dominate the cricket niche but to venture into other sports as well. The creators recognize the significant market potential in India, with millions of cricket enthusiasts who could transition to their gaming platform. Additionally, they are aware of the shifting demographic landscape, including a growing interest in cricket across the globe, especially in markets like North America. By leveraging their initial success, they aim to broaden their appeal with various sports products in the coming years, catering to the growing demand for immersive gaming experiences.
Experience real cricket at home! In this episode, I sit down with Prince Thomas, co-founder of MetaShot, a Bangalore-based gaming startup. MetaShot offers a unique and immersive cricket experience through a cutting-edge metaphysical smart bat.
Prince shares how the idea for MetaShot emerged during the COVID-19 pandemic. We discuss the early days of development, from the initial prototypes—a cricket bat with a sensor and a copy of EA Cricket 2007—to securing significant investments from prominent investors and eventually having a best selling product on Flipkart.
Throughout our conversation, Prince delves into the intricacies of how MetaShot works, the major challenges faced, and why they chose to launch exclusively in Bangalore initially. He offers insights into their marketing funnel strategies, leveraging social media influencers, and handling both positive and negative feedback.
We also explore the future of the gaming industry in India, pitching to investors, and using customer feedback to refine the game. Prince shares his experiences working with co-founders, the unwavering support from his wife, and overcoming scepticism from his father in the early years. Additionally, he reveals some fascinating hiring strategies. We talk about the T20 in America, being a cricket nut and finally an interesting tale on the origins of his name.