The CPG Guys Building an eCommerce Center of Excellence with Nestlé's Neel Arora
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.
Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
Follow Nestlé online at: https://www.nestle.com/
Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora
Neel answers these questions:
- You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others?
- Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work?
- You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel?
- How does global leadership work? How many countries do you work with?
- How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer?
- How do you align country by country for outcomes at the digital shelf?
- Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do?
- As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?
CPG Guys Website: http://CPGguys.com
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Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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