The Press Box The Cringey MSNBC Rebrand, Gavin Newsom’s Twitter Account, and the Death of the Longform Podcast
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Aug 19, 2025 Nostalgia meets modern media as the hosts share memories of classic childhood shows and toy with the absurdity of MSNBC's rebranding as 'MS Now.' They dive into the shift in podcasting, discussing the decline of narrative formats and the rise of true crime simplicity. Political strategy is explored through Gavin Newsom's quirky social media antics. Enjoy a light-hearted take on a chaotic sheep escape in Chicago, complete with playful puns. It's a blend of humor, media critique, and reflections on evolving storytelling!
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Parenting Through Nostalgia
- Bryan Curtis describes taking his 12-year-old to Mystery Science Theater 3000 and watching him laugh uncontrollably at the riffs.
- Curtis uses the moment to illustrate how certain nostalgic shows bridge childhood fun and adult film analysis.
Rebrand Preserves Letters, Loses Clarity
- MSNBC rebranded to MSNOW to detach from NBC after Comcast's spinoff and preserve some legacy recognition.
- The hosts argue the new name feels awkward and leans on nostalgic-tech phrasing that may not translate to modern branding.
Backronym Can't Rescue Bad Name
- MSNOW attempts to justify itself with a forced backronym: "my source for news, opinion, and the world."
- The hosts call the backronym tortured and point out the awkward pause implied by the name.
