Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. ODI prioritizes understanding customer needs over generating product ideasThe approach uses both qualitative and quantitative research to identify unmet customer needsKey components include the job map, need statements, and the opportunity algorithmODI stays focused on customer problems, not potential solutions This customer-centric approach to innovation offers product managers a structured method to create products that truly meet market needs and drive business success.