In this episode, I talk to Atlas, a former Moroccan political advisor turned online content strategist. Atlas helps his clients grow their audience, position themselves as an authority, and build structures and clarity to streamline their digital sales process.

With over 124,000 followers on 𝕏, Atlas has become one of the most well-respected writers on the platform, diving deep into human psychology and the art of influence through writing and speaking. His book, Vizier, helps us better understand the games that are being played around us, and how we can use them to our advantage in both business and our personal lives.

Today, we talk about how you can build cult-like loyalty from your followers, use audio to establish influence, and why storytelling in politics is incredibly similar to creating a personal brand.

TIMESTAMPS --

0:00 Intro

1:22 Mastering Influence

2:37 The War of Attention

6:42 Cult-Like Brand Loyalty

13:24 Insights On Leadership

18:17 An Ancient Man with Modern Weaponry

25:15 Applying Political Strategy to Content Strategy

35:54 N+1 Strategy

39:53 Harnessing the Power of Audio

43:16 Engaging Audiences Through Voice

53:00 What Is The Meta on X?

59:09 Atlas’ Final Thoughts

Connect w/ Atlas ⇩

📲 X - https://X.com/DentesLeo

📧 Newsletter - https://dentesleo.com/

📕 “Vizier” Book - https://dentesleo.gumroad.com/l/Vizier

Connect w/ Greg ⇩

💬 Join the Free LOUDER Telegram - https://greglunt.com/telegram

📧 LOUDER Email - https://greglunt.com

📲 X - https://x.com/GregLuntX

🎧 Spotify - https://greglunt.com/spotify

🎧 Apple - https://greglunt.com/apple

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