Starter Story Two pricing strategies for mobile apps | Starter Story
Sep 30, 2025
Explore effective pricing strategies for monetizing mobile apps in this insightful discussion. Learn the differences between ad-based monetization and in-app purchases. Discover how user behavior plays a critical role in optimizing revenue. A compelling case study showcases a transformation that led to increased engagement and profitability through strategic pricing adjustments.
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Session Length Determines Monetization
- Ads work well for games because users spend long sessions inside the app.
- Short-use utility apps require direct purchase models since users don't generate enough ad impressions.
Monetize Tools With Paywalls
- Use in-app purchases or subscriptions for tool-focused apps instead of ads.
- Convert users with a hard paywall and free trial to dramatically increase conversion rates.
PuffCount's Conversion Surge
- Pat Walls shared that making PuffCount require a free trial before use changed his business overnight.
- His conversion rate jumped to around 20–25% after enforcing the hard paywall.