Confessions of a Creative Director Redefining Success with Experiential Creative Director Jody Orsborn Medina
Aug 12, 2025
Join Jody Orsborn Medina, an experiential creative director and founder of Creative Playbook, as she shares her vibrant journey from LA to London. She dives into the challenges of imposter syndrome and the joy of juggling diverse talents, including her role as a bassist in the all-female Bruce Springsteen tribute band, the She Street Band. Jody reveals the importance of community and self-definition in creative success while discussing her groundbreaking playbook for artists worldwide, offering inspiration and resources for fellow creatives.
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All-Girl Bruce Springsteen Band
- Jody formed the She Street Band in London as a creative outlet and fundraiser, gaining press and fandom recognition.
- The band let her design a personal brief and enjoy being a 'rock star' outside client work.
A Nonlinear Creative Career
- Jody's career path went from music production in LA to a master's in London, founding The Backscratchers, and later freelancing in Canada.
- Her nontraditional route let her remain a generalist and touch many creative disciplines rather than specialize.
Generalist Strengths Matter
- Jody discovered she prefers being a generalist and changing creative majors rather than specializing in one craft.
- She sees broad curiosity as a strength that some employers initially struggle to categorize.
