Selling coaching feels hard for many coaches, and in this episode I explain the real reason why selling your coaching feels so uncomfortable or hard. This isn’t just about strategy or scripts - it’s about what’s happening beneath the surface when it’s time to talk about price, value, or receiving money for your work.

If you find yourself hesitating to name your price, discounting your offers, or undercharging for your coaching, this episode will help you understand where that resistance comes from. I break down the beliefs about money, worth, and responsibility that quietly shape how you show up in sales conversations. We’ll talk about how old conditioning, fear of judgment, and stories about money can interfere with even the best sales strategies, making it harder to follow through consistently.

If you are a coach who wants to sell your coaching services with clarity, confidence, and integrity, this episode will help you loosen the grip of old money stories and move forward in a way that feels aligned and sustainable.

In this episode, you’ll learn:

Why selling coaching feels hard even when you believe deeply in the work you do
The hidden money and worth beliefs that show up when it’s time to talk about price
How undercharging and discounting quietly lead to burnout and resentment
What actually needs to shift so selling feels more honest, grounded, and sustainable

Free Resources for coaches:

- Canva Workshop: https://coaching.debbieshadid.com/canva

- Free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass

Tools for coaches I reference in this video + Bonus:

- Flodesk (email marketing): https://flodesk.com/c/DEBBIESHADID

- Descript (video editor): https://get.descript.com/cj4n2vzke4vu

- Squarespace (website builder): https://www.squarespace.com/

- Canva (graphic + brand creation): https://www.canva.com/

- Calendly (calendar software for scheduling sessions): https://calendly.com/

Connect with Debbie:

Website: https://www.debbieshadid.com

Instagram: https://www.instagram.com/debbieshadid/

🎙️ Listen to the podcast: Life Coach Business Building School

https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

If you find this video helpful, make sure to subscribe for more videos to help you grow your coaching business: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

Disclaimer: Some of the links shared in this description are affiliate links. This means that if you choose to purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and trust to support your coaching business.

Let’s connect!

#DebbieShadid #LifeCoachBusinessBuildingSchool

2019 Week 8 Preview