
Sparkle on Substack 2025 - The Year I Made Myself Smaller
Welcome back to the podcast folks. I’ve got a new season of exciting episodes with wonderful guests to release next year but I thought I’d ping this one out in time for your ‘driving home for Christmas' listening. My goal was to hit 100k downloads this year on the podcast and I’m at 84k - I’m celebrating that and leaning into the reflections in my Goodbye 2025/ Hello 2026 journal from the wonderful Selina Barker
I hope you have a GORGEOUS holiday whatever you are up to and there’s a pressie for you under the tree.
Sending all sparkles.
Claire
✨
Links
Join Sparkle on Substack on a 14day free trial
Audience Alchemy - Join us - https://www.creativelyconscious.co.uk/audience-alchemy-the-live-course
Download Invisible Trust - my new book - https://www.creativelyconscious.co.uk/invisible-trust
Join 12 Chapters Club and write your book with us for free in 2026 - https://www.creativelyconscious.co.uk/12-chapters-club
Join my month long January Joyful Growth Challenge; co-hosted with Russell Nohelty -
AI Summary
This is Claire Venus’s end-of-year reflection on her Substack journey in 2025 and running an online business.
Key themes:
Nervous system and safety: Claire discusses how her entire career was built on trauma responses from working in the unstable cultural/festival sector. She realized she was constantly in fight-or-flight mode, which carried into her online work. This year focused on understanding when she feels safe versus when she’s pushing from fear.
Stepping back from visibility: After launching her Substack book in summer 2024, Claire experienced negativity and didn’t feel safe showing up. She intentionally made herself “smaller” - focusing on depth of connection with existing members rather than growth and visibility. When others became prominent Substack educators, she chose to work quietly with her membership community.
Letting go of growth pressure: When her subscriber numbers started declining, instead of pushing harder, she asked “what if I just didn’t do more?” This led to accepting she was enough without constant growth, posting less frequently (once weekly), and prioritizing genuine connection over metrics.
Business maturation: She hit six figures, set up a proper limited company and business bank account, built a garden studio, and learned to hold larger amounts of money responsibly balancing business investments and ambition with passion for life.
Future direction: 2026 will focus on collaboration and community. She’s launching “Audience Alchemy” (about repurposing long-form content and building legacy) and continuing her commitment to write a book annually for 10 years (now in year 6).
Her core message: Know what you’re truly here to do before worrying about strategy, and build from a place of safety rather than fear.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe
