Jersey Mike’s is an intriguing brand for many reasons. Not only is it rapidly expanding, with 1700 stores across the country, but it also strives to have a mom-and-pop feel without being a mom-and-pop joint. They want their customers to have a warm, intimate experience rather than a distanced one synonymous with chain restaurants. At the helm of the company's marketing ship is Rich Hope, today’s guest. He has been CMO for the past 10 years, having started when there were only 30 locations. Not only has Rich overseen tremendous growth, but he has deftly navigated the brand through the past decade’s constantly evolving landscape. In this episode, Rich sheds light on various cogs in Jersey Mike’s marketing machine.
