Interview with Agata Krzysztofik - Want to Win as a Growth Marketer? Have a Growth Mindset - Episode #60

Agata is a growth mentor and a marketing leader with +10 years of experience in developing and executing growth strategies at companies like Google, Groove, and Piktochart. Currently, as a VP of Growth at Piktochart, she is leading a 100% remote marketing, sales, and product team. Together with her team, Agata is on the mission of empowering people to tell great visual stories that stick.

Questions:

• Lessons she learned from her 7 years working at Google.
• Why is it hard to become an SEO expert?
• What is one of the hardest parts of managing a 100% remote team? How can managers measure the performance of their remote teammates?
• What should a content marketer focus on first—finding the right channels or discovering the right content format?
• What is an often overlooked metric that content marketers need to pay more attention to?
• What makes for a great Instagram ad in 2021?
• Should social media marketers have some sort of experience using Google Analytics?
• What does Agata look for when she is hiring new team members?
• Why is Product Hunt important? For any businesses launching on Product Hunt, what advice would she give them?
• Why are mentors essential to a marketer’s career growth?

You can say hi to Agata via Linkedin: https://www.linkedin.com/in/agatakrzysztofik/

Resources mentioned⬇️

• Backlinko (a great SEO learning resource): https://backlinko.com
• For a deeper dive into how OKRs help marketing teams, check out episode #56 of the podcast with Sarah Bond: https://anchor.fm/kennysoto/episodes/Interview-with-Sarah-Bond---Lessons-in-B2B-SaaS-Marketing-and-CRO----Episode-56-e17ldnb/a-a68tnmh
• Agata’s blog post on the CUTENESS ad formula for Instagram: https://piktochart.com/blog/create-winning-instagram-ads-with-cuteness-ad-formula/
• If you need a Growth Mentor: https://www.growthmentor.com