In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, including Salesforce, marketing automation tools, and various analytics and enrichment platforms. He also discusses the strong relationship between marketing and sales at AchieveIt, highlighting the regular meetings and collaboration between the two teams. Morgan explains the key metrics used to measure marketing success, including inbound revenue, pipeline contribution, MQLs, and late-stage pipeline.
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