Bloomberg Talks Pinterest CEO Bill Ready Talks 2nd Quarter Earnings
May 9, 2025
Bill Ready, the CEO of Pinterest, shares insights on the company's impressive second-quarter revenue, which exceeded expectations and quelled investor fears about advertising slowdowns. He highlights Pinterest's evolution into a shopping hub for Gen Z, focusing on user-friendly purchasing experiences. Ready also discusses how AI is enhancing personalization and reshaping advertising strategies, showcasing the platform's commitment to tailored shopping journeys and innovative partnerships that improve user engagement.
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Pinterest as Shopping Destination
- Pinterest has transformed into a shopping destination over the last three years, enabling users to click and buy products directly.
- Integrations like linking Amazon accounts allow seamless one-click buying experiences within the app.
Gen Z and AI Fuel Resilience
- Pinterest's large Gen Z user base, the fastest-growing demographic, drives strong ad and shopping performance.
- AI personalization and performance advertising make Pinterest valuable for advertisers despite economic uncertainty.
Global User Base, Growth Potential
- Although 80% of Pinterest's users are outside the U.S., only about 20% of revenue is generated internationally.
- Pinterest is exporting its successful shopping model globally, tapping into large growth opportunities.