What makes a sales video convert? And what do you need to make it happen? The answer might surprise you — and cost less than you think, at least in strictly financial terms.

It’s Q&A Wednesday, and we’ve got a listener who wants to sell their online course with a top-notch video pitch. But they need to know what tools are best for the job.

Fortunately, we’ve been there. Many, many times.

Today, we share what you really need to make a video do the trick, and what you don’t. The truth is, even if you have the fanciest equipment in the world, that doesn't guarantee conversions. Likewise, the right conceptual ingredients can make your video a winner with even a modest budget.

It’s more about the process than the hardware.

With examples from our own business (and some more famous campaigns), we’ll explore what’s proven to work. Plus, we'll share our own process for creating sales video, starting with the most important ingredient — and it’s not a piece of tech.

Whether you're a seasoned video creator or a total noob, tune in and learn how to create a sales video that'll bring you customers. Click Play!

To submit your questions, visit 100mba.net/q.

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De grootste geld lekkages bij agencies - #84