SaaS Marketing Weekly #70: $1,600,000 per month added to the pipeline! How we did it.
Nov 11, 2025
Ryan and Jamie unveil the winning strategies that skyrocketed SQLs at Rocket SaaS, revealing how self-reported attribution shines over last-touch metrics. They discuss leveraging a verified account list in Clay to enhance LinkedIn targeting and boost engagement. The duo shares insights on testing product messaging in cold audiences and the importance of frequently refreshing creative ads. A simple breakfast event yields £180k in pipeline, and a Google Ads reset transforms £2k into £240k. Consistent quality content emerges as the key to sustained success.
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Episode notes
Ask Free-Text Attribution
- Add a free-text “How did you hear about us?” field to your demo/contact form to get truthful attribution.
- Use those responses to allocate budget more effectively than relying on last-touch data.
Use A Verified ICP Account List
- Build a verified account list (e.g., Clay) from your best-fit customers and enrich each company to cut targeting waste.
- Upload the verified list to LinkedIn and expect immediate lifts in CTR, dwell, and engagement.
Put Some Product Ads In Cold Audiences
- Moving product/bottom-of-funnel messaging into cold campaigns can capture buyers who are already in-market.
- Combine TOF educational content with direct product ads to avoid missing ready-to-buy prospects.