Disruptors Rosemary Conley: Interview With CBE Women Entrepreneur & Fitness Legend [Business, mindset, entrepreneur, disruptors]
‘I am motivated, have loads of energy and want to motivate and encourage others. I am happy speaking in front of a crowd’
The name Rosemary Conley is synonymous with diet and fitness and in this episode, Rob and Rosemary are in conversation about her entrepreneurial journey discussing candidly both the highs and the lows. Having been in business for nearly 50 years Rosemary has fascinating insights into success and how to achieve it.
KEY TAKEAWAYS
We launched Rosemary Conley as a franchise in 1993 and sold 67 franchises in the first year
My diets, books and fitness were all going out to the people and the business grew at an incredible rate.
It was such an adventure, we had fantastic opportunities for franchising and product endorsements.
In 2014 it became tricky because by then the whole world was doing fitness.
Instead of people queuing for classes, it became difficult to get people to attend.
We lost a number of franchisees followed by the magazine and it all came to an end in a year.
I should have licenced my name as I had to sell my own name.
The Rosemary Conley brand was one of the top 3 brands in the slimming arena,
What made it unique and one of the top 3 in that space?
It was unique because it combined diet and fitness.
There was a brand behind it, my books had been revolutionary and life-changing for individuals, people trusted me and my name.
People buy from people because it’s all about how you treat people.
Even when we went into administration the papers were kind, they were genuinely sad that what had been a fantastic business was coming to an end.
What are the biggest things you have learnt?
If you are nice to people they will be nice back.
Always try and deliver, deliver on your promises if you say you are going to do something then do it.
Treat other people as you would like to be treated yourself.
It's really important to have a goal and a dream because it will drive you forward.
A ‘no’ now doesn’t mean a ‘no’ forever.
If you really want to do something, persevere because if one door closes another one that is better for you will open somewhere else.
We must all recognise our strengths and weaknesses and understand we can’t be good at everything.
There is a yin yang relationship between your strengths and weaknesses.
I’m not academic but my strength in that is that I can deliver in a non-academic way.
I am controlling which is both a strength and a weakness. When you are running a business, you have to be in control.
Disruption can be very positive in driving you to achieve your goals.
To be able to say you believe in yourself is critical. Be you, don’t try to be someone else.
If you have faith and faith in yourself, you can achieve more than you ever thought.
BEST MOMENTS
It’s just fun and I like that’
‘I have been the biggest beneficiary in so far of the fulfilment of a dream and I am so grateful for that’
‘What I have done has helped a lot of people’
‘I never give up; we all have doubts but it’s about persevering’
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
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LinkedIn: https://uk.linkedin.com/in/robmoore1979