Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation.

In this episode:

Why being No.2 is better
How he turned the anger of his project being shelved into a career-defining opportunity
Being turned down by Phil Knight and where the idea of a Challenger brand came from
The importance of over-commitment and being obsessed with execution
How Tony’s Chocolonely have become a truly challenger brand
How to be a pirate in the navy without getting fired
What you can learn from a catwalk show and how constraints can turn into your greatest advantage
The curse of data and how it leads us to a decline in creativity
The furtile zero and what to do with no budget
Adam shares his worst career moment
Why the meeting is never really the meeting and why the Japanese fall asleep in meetings
The one thing Adam has never told anyone before

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Email – jon@uncensoredcmo.com

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