George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different things and sometimes nothing at all, according to GeorgeKhachatyran. Today, George explores the many facets of personalization and shares how marketers can scale at personalization.

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• George Khachatryan: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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