#116 Jonathan Ivory, Chief Investment Officer at Packaged Living

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Mar 13, 2025

Jonathan Ivory, the Chief Investment Officer at Packaged Living, shares his unique journey from a humanities background to leading investments in the evolving UK property market. He discusses the birth of the Build to Rent sector and how his team launched Packaged Living. Jonathan also explores the challenges of navigating the housing market, the shift towards single-family homes, and the potential growth in the retirement rental sector. He even reveals exclusive news about Packaged Living's international expansion plans—definitely a conversation to tune in for!

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ANECDOTE

Jonathan's Unplanned Property Entry

Jonathan Ivory entered real estate without prior experience, starting by making tea and gradually learning the trade.
He found his path from a corporate fund management job to entrepreneurial property development through hard work and curiosity.

ADVICE

Choose Passion Over Perception

Don’t choose career paths based on perceived glamour or external opinions.
Follow what you find interesting and potentially profitable, regardless of others’ judgments.

ANECDOTE

Pioneering UK Multifamily Market

Jonathan helped establish the UK multifamily sector by bringing US build-to-rent concepts to the UK.
He set up the first office, originated deals, and built management platforms to launch institutional PRS in the UK.

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Jonathan Ivory is the Chief Investment Officer at Packaged Living where he leads on investment across all strategies. Jonathon is a member of The British Property Federation Build to Rent Sub-Committee, The Urban Land Institute Residential Council, Commercial Real Estate Finance Council Europe, Ministry of Housing Communities & Local Government Build to Rent Committee and a director of The UK Apartment Association. I sat down with Jonathan to discuss a broad range of subjects which covered some of the following topics:

* Early career moves, muesing & reflections * The birth of the UK institutional PRS/BTR market * How Jonathan, alongside Ed and Mark, launched Packaged Living * Subsectors and product types - multifamily, single-family, and garden-style homes * Business model changes & need to be vertically integrated * The biggest challenges and 3 ideas for Rachel Reeves * Exclusive news… find out first about Packaged Living international expansion plans!

Oh and one last question - who are the People, what Property, and in which Place Jonathan would invest should he have £500m of capital at his disposal.

Catch the full episode which is live on Youtube, Spotify and Apple NOW! If you enjoyed this episode, you may also like:

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The People Property Place Podcast 🎙️ powered by Rockbourne - the team recruit Leadership & Future Leadership hires for Real Estate Funds, Owners, Investors & Developers. See below a snap shot of some of the projects the team have completed: * Built a full development team from scratch for an international developer launching a new platform in the UK.

* Completed a search for a COO/MD succession role, the most critical hire for a founder preparing for retirement within the next five years.

* Successfully placed six professionals across finance, development, and investment for a well-capitalised, active value investor.

* Successfully placed our 8th team member into a 12-person challenger brand - now that's a true partnership in action!

* Assembled a three-person investment team for an active residential investor and developer.

* Recruited a Head of Financial Modelling for a top investor/developer to enhance modelling, reporting, and decision-making to aid capital raising & deployment efforts. Struggling to hire top talent? Think there’s a better way? Get in touch to see if we can help.

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