Why Most PLG Dreams Fail on Day One

🚀 Think your product is ready for Product-Led Growth? Think again.

 

In this episode of RevOpsAF, host Camela Thompson sits down with Lauren Knight, a seasoned RevOps expert who's spent the last decade building go-to-market foundations for early-stage startups. Lauren breaks down the harsh reality: most PLG dreams fail on day one because companies rush into it without the proper foundation.

 

What You'll Learn:

• The real definition of Product-Led Growth (it's not just a free trial!)

• Critical signs your product ISN'T ready for PLG

• Essential infrastructure requirements before making the switch

• Why time-to-value is everything in PLG success

• The hybrid approach that actually works

• Realistic timelines for PLG implementation (spoiler: it's not 90 days)

• How to identify if your customers are telling you they're ready

 

Featured Expert: Lauren Knight - RevOps expert specializing in go-to-market operations for early-stage startups.

🤝Connect with Lauren on LinkedIn: https://www.linkedin.com/in/lauren-knight725/

 

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