Episode 503: The Blueprint to Scale Your Business from $3M to $10M+ with Chad Cannon

What happens when your hands-on hustle stops working? In this episode, growth strategist Chad Cannon reveals why the skills that got you to $3 million won't get you to $10 million—and what needs to change.

Chad breaks down the critical mindset shifts founder-led businesses must make to scale sustainably: accepting 70-80% quality from your team, transitioning from seller to sales leader, and learning when to hire your second-in-command (hint: probably later than you think). He shares real numbers from clients growing from $3M to $7M revenue, including how to allocate your marketing budget across channels, why Reddit matters for AI-driven discovery, and which metrics actually move the needle.

You'll learn why vision "leaks" without constant reinforcement, how to avoid drowning in data by focusing on just three KPIs, and why tracking lead measures beats obsessing over revenue numbers. Plus: the Slack rule that stopped execution chaos and why your next hire should probably come from within.

If you're a founder feeling the friction between doing the work and leading the company, this conversation will show you exactly what needs to shift—and how to make it happen.

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