

Clark Sell, Founder THAT Conference: How to Organize a Large Multidisciplinary Tech Conference
Links
- Codecrafters (sponsor): https://tej.as/codecrafters
- THAT Conference: https://www.thatconference.com/
- Clark on X: https://x.com/theclarksell
- THAT Conference on X: https://x.com/thatconference
- Tejas on X: https://x.com/tejaskumar_
Summary
Clark Sell discusses the origins and purpose of THAT Conference, a multi-day conference for software engineers and their families. He emphasizes the importance of human connection and the need for conferences to provide a space for engineers to learn, grow, and connect with others in the industry. Clark also addresses the challenges of balancing technical and soft skills in conference programming and the value of attending conferences for personal and professional development.
This conversation explores the challenges and complexities of organizing a large conference, focusing on the specific example of That Conference. The chapters cover topics such as the difficulties of booking venues and the long-term contracts and financial commitments involved.
Takeaways
- Finding your why and being clear about your motivations is essential when starting a conference.
- Conferences should prioritize the human side of tech, offering a balance of technical and soft skills talks to help engineers become better individuals and professionals.
- Attending conferences can have a significant impact on mental health and well-being, especially for remote workers who may feel isolated in their careers.
- Companies should recognize the value of conferences and allocate budget for employees to attend, as it contributes to their personal and professional development.
- Organizing a large conference involves challenges such as booking venues and dealing with long-term contracts and financial commitments.
- Sponsors play a crucial role in supporting conferences and their involvement can be both sought after and initiated by the organizers.
- Building a tribe of organizers and engaging with other conference organizers can provide valuable support and insights.
Chapters
00:00 Clark Sell
06:49 Starting That Conference
15:40 The Purpose of That Conference
28:53 The Importance of Human Connection
33:18 The Value of Attending Conferences
37:21 Agent Conf and the Importance of Tech
39:13 Organic Panel Discussion and Open Spaces
40:04 Exploring New Conference Formats
41:02 The Importance of Open Spaces
41:59 Blowing Up the Conference Format
44:03 The Challenge of Selling White Spaces
45:33 The Role of Hackathons
46:27 Building a Custom Conference Platform
48:07 Motivation Behind Building a Custom Platform
50:07 Using Google Sheets as the Front End
51:52 The Stack and Open Source Nature of the Platform
55:19 Refactoring and Rebuilding the Platform
59:05 The Challenges of Organizing a Conference
01:01:31 Encouraging Speakers to Put Effort into Submissions
01:05:40 The Financial Challenges of Organizing a Conference
01:09:52 Considering Dropping Food from the Conference
01:11:06 Exploring a Kickstarter-like Model for Ticket Sales
01:12:11 Challenges of Booking Venues
01:12:54 Long-Term Contracts and Financial Commitments
01:14:35 The Ugly Side of Contracts
01:17:03 The Entrapment of Venue Commitments
01:18:00 Financial Struggles and Commitments
01:18:56 The Role of Sponsors
01:20:27 Sales and Sponsorship Relationships
01:24:08 Starting a Conference: Find Your Why
01:25:39 Building a Tribe of Organizers
01:26:33 Engaging with Other Organizers
01:28:19 The Importance of Balance and Sustainability
01:32:44 Contributing and Getting Involved with the Conference
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