Zone TV’s CEO on Block Deal, FASTs’ future

Jeff Weber, CEO of Zone TV, discusses the company's acquisition by Block Communications and the potential of the FAST market. He delves into the shift towards ad-supported streaming and the balance between original content and acquired shows, citing viewer engagement trends. Weber highlights Zone TV's strategy of focusing on short-form content while addressing frustrations with smart TV ads. The conversation illuminates how partnerships can enhance capabilities in adapting to consumer preferences in the evolving streaming landscape.