The $100 MBA Show
MBA576 Guest Teacher: Adam Franklin- How Your Web Marketing Universe Fits Together
Mar 28, 2016
Adam Franklin, an influential Australian entrepreneur and co-author of the bestselling book 'Web Marketing That Works,' shares his expertise on web marketing strategies. He emphasizes the importance of integrating various platforms, like email and social media, into a cohesive strategy to avoid overwhelm. Adam explains how a strong website enhances first impressions and engages customers effectively. He also highlights the power of backlinks and social media in boosting visibility and building trust, essential for driving traffic and achieving commercial success.
17:57
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Quick takeaways
- The website serves as the core of your online marketing strategy, enabling engagement and trust-building with potential customers.
- Effective traffic-driving strategies like SEO, backlinks, and social media are essential for enhancing visibility and engagement with your website.
Deep dives
The Importance of Your Website
The website serves as the central hub of your online marketing universe and is crucial for achieving business outcomes. It is essential for business owners to create an engaging journey where visitors can get to know, like, and trust them before making a purchase. This process begins with publishing valuable content on the blog, which allows potential customers to explore without risk. Following that, offering premium content or a lead magnet can encourage visitors to provide their contact information, thereby enabling ongoing communication and relationship building.
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