In the Margins: These Moments Aren’t for Us — With A Day in May

May 12, 2025

Alicia Fritz, founder of A Day in May Events, is a nationally recognized event designer known for her commitment to authenticity and client-focused experiences. In a heartfelt conversation, she explores how true success in luxury is about making others feel valued rather than seeking the spotlight. Alicia discusses the importance of preserving clients' legacies and how small-town values shape her esteemed brand. She emphasizes honesty, teamwork, and genuine relationships as keys to thriving in the luxury wedding space, reminding listeners that these moments are truly for the families.

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ANECDOTE

Inspiration from Grandfather's Integrity

Alicia Fritz shares how her small-town values and integrity shape her luxury wedding business.
She draws inspiration from her grandfather's honorable and personable business leadership as her model.

INSIGHT

Luxury Success Is Client-Centered

Luxury success is about helping clients feel seen, not about self-promotion.
The goal is amplifying client vision and priorities with humility and connection.

ADVICE

Communicate Honestly with Team

Be honest and straightforward with your team, especially when problems arise.
Collaborate to solve issues without blaming, protecting the client experience.

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What if success in luxury wasn’t about being seen—but about helping others feel seen?

In this intimate In the Margins episode, Alicia Fritz—founder of A Day in May Events—pulls back the curtain on what it really means to serve at the highest level. From honoring generational legacy to staying grounded in the presence of extraordinary wealth, Alicia shares how her small-town values built a brand trusted by some of the world’s most private families.

She reminds us: these moments aren’t for us.

They’re for the families we serve—and the love they’re trying to preserve.

If you’ve ever questioned whether kindness and integrity still belong in the luxury space, this is your answer.

Guest Bio

A native of Traverse City, Michigan, Alicia Fritz is the founder and Principal Designer of A Day in May Events, a nationally recognized event production firm sought after for mastering the art of entertaining. Alicia’s appreciation for hospitality is rooted in her company’s ethos; to architect milestone celebrations that embody the taste and priorities of her clients, accentuated by a strong sense of place and purpose in every detail. With a mission to preserve the unique history and life experiences of her clients and their families, Alicia and her team have been entrusted as strategic partners for their private, legacy clients for close to two decades.

Since 2007, Alicia has built a dedicated staff of event specialists and creative thinkers who operate with a methodical and intuitive system that prioritizes collaboration with their clients, respectful partnership with their creative teams and an unwavering commitment to a flawless event. Harmonizing an architect’s mindset with the imaginative and artistic touch of a great host, Alicia has been recognized as one of the country’s top event planners by VOGUE and Martha Stewart Weddings to name a few. From the serene, idyllic coastline of Northern Michigan, to the exquisite landscape of the South of France, and far flung locales likeMustique, Alicia and her team rarely create in the same place twice and welcome the challenge of producing these exceptional moments for beloved clients in unchartered territory.

For more information, head to https://www.adayinmayevents.com/ follow @adayinmayevents on Instagram.

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