Unplugging for the Holidays with Ginni Saraswati

Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast!

About Ginni Saraswati

Ginni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing multiple podcast services in one company. Believing that everyone is capable of big ideas, Ginni has brought podcasting to the masses with The Podcast Accelerator, helping people spread their voice regardless of their back story. Ginni has been featured in a number of publications including Rolling Stone Magazine, Business Insider, and Reader's Digest. She’s also a contributing writer for Entrepreneur, podcast host for The Ginni Show, and an award-winning journalist.

Episode Highlights & Takeaways

Why is now the time for podcasting? Isn't everybody already doing it? Ginni pointed us to the number of blogs, vlogs, and YouTube channels, which far exceeds the number of podcasts. Plus, as Ginni notes, “You're literally in someone's ear when they're alone or need company.”

A Podcast Accelerator. In addition to Ginni Media, Ginni also runs the Podcast Accelerator, a resource that's helped launch 128 podcasts into the world. “These are the 'it would only be a dream' if not for the Podcast Accelerator shows.”

What's the most important skill for a podcaster? Guess what? It's not technical. You'll have to listen the episode to hear this nugget of wisdom from Ginni.

How to unplug for the holidays? Ginni shared how her company takes a much-needed two weeks off over the holidays. How can we get better at doing this? Ginni had a very on-brand answer: there's a podcast for this! She pointed us to the How to Be a Better Human audio series from TED.

What brand has made Ginni smile recently? Fictional brands absolutely count! That's what I told Ginni when she shared that the brand that made her smile recently was the company Monsters, Inc in the Pixar movie of the same name. Specifically, she loves their slogan: We scare because we care. Couldn't agree more!

To learn more about Ginni Saraswati, check out the Ginni Media website.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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