Be a creativity pioneer. Change the world | Adama Sanneh

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Oct 31, 2025

Adama Sanneh, Co-Founder and CEO of the Moleskine Foundation, explores the revolutionary power of creativity in social change. He discusses how art and culture can reshape policies and challenge social norms, showcasing examples like recording studios in African prisons. Sanneh highlights the importance of creativity in amplifying marginalized voices and fostering innovative solutions to pressing global issues. This conversation encourages listeners to become change-makers and harness creativity as a powerful tool for transformation.

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INSIGHT

Creativity as a Social Engine

Creativity can be the fundamental engine for building our collective future and driving social change.
It goes beyond art, combining the intellectual with the emotional, practical with poetic, and local with global.

ANECDOTE

Art Empowering Vulnerable Communities

In Petare, a dangerous slum, an art school empowers youth to become social change creators.
In an African prison, a recording studio helps inmates share personal stories through music.

INSIGHT

Creativity in Freedom Struggles

Freedom struggles are profoundly creative, transforming society and identity.
Yet post-struggle mechanisms become formulaic, underestimating creativity's power for progress.

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**Can creativity be the key to revolution?** In a world dominated by rigid structures and outdated frameworks, a new movement is rising—one that sees art, culture, and imagination as the driving forces of social change. From recording studios in African prisons to theater schools in vulnerable slums, these Creativity Pioneers are proving that innovation isn’t just about technology—it’s about redefining what’s possible. But can creative solutions truly reshape policies, challenge power, and rebuild democracy? **The spark is there. Will it be enough to ignite a global transformation?**

Creativity is a powerful force for social change. Learn how Creativity Pioneers are shaping our future by applying creative solutions to tackle the world’s most pressing global issues.

Can creativity really change the world? Creativity Pioneers argue that it can. By using art, culture, and imagination, these innovators are tackling some of the most pressing social issues of our time.From building recording studios in African prisons to using graphic novels to address homophobia, corruption, and environmental destruction, these visionaries are showing that creativity is more than just a luxury—it’s a powerful tool for global transformation.This message is clear: creativity is not just about producing art; it’s about fostering environments where innovative ideas flourish. It’s about combining the intellectual with the emotional, the practical with the poetic, and the local with the global.

About Adama Sanneh:Adama is the Co-Founder and CEO of the Moleskine Foundation. Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organisations able to generate social impact.Adama graduated in Linguistic and Cultural Mediation from the University of Milan, obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva. After graduating, he worked as a management and strategy consultant for various public and not-for-profit organizations among which the United Nations, in education, social entrepreneurship, and innovation.As the CEO of the Moleskine Foundation, he is committed to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.

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