The podcast discusses the ambitious acquisition strategy of Bernard Arnault and the challenges faced in the LVMH-Tiffany deal due to the pandemic. It explores the legal battle and implications for future M&A engagements.
Bernard Arnault's skill and success as a dealmaker, strategically building LVMH through acquisitions and pursuing the Tiffany acquisition with determination and calculated moves.
The complex legal battle between LVMH and Tiffany over the material adverse effect clause will set a precedent for deal making strategies in the post-pandemic world.
Deep dives
The Pursuit of Tiffany by LVMH
Bernard Arnault, the master dealmaker and richest man in France, decides to acquire Tiffany for his luxury conglomerate, LVMH. Despite initial surprise and skepticism in the industry, Arnault sees the value and potential in Tiffany's brand. LVMH offers a record-breaking $16.2 billion for the acquisition. The deal is set to close by November 24, 2020, but soon, the COVID-19 pandemic hits, causing Tiffany's business to suffer. Arnault becomes increasingly frustrated with Tiffany's handling of the crisis, as they continue to pay dividends and rent instead of conserving cash. LVMH attempts various tactics to renegotiate the deal, culminating in a letter claiming that the French government requested a delay in response to US-imposed tariffs. Tiffany responds by suing LVMH, triggering a legal battle over the material adverse effect clause in the merger agreement. The trial is scheduled for early January, and it will be closely watched as it has implications for future deal making in the pandemic era.
Bernard Arnault's Mastery of Deal Making
Bernard Arnault is known for his skill and success as a dealmaker. He masterfully built LVMH, the world's largest luxury conglomerate, through a series of acquisitions. Arnault's ability to identify undervalued brands and rejuvenate them within the LVMH system has earned him the reputation of being one of the world's richest people. With the acquisition of Tiffany, Arnault saw an opportunity to fill a gap in LVMH's portfolio and elevate the brand's status. He strategically courted US President Donald Trump to disarm potential obstacles and announced LVMH's new factory in Texas, creating a favorable environment for the Tiffany acquisition. Arnault's track record and determination to get his way demonstrate his relentless pursuit of success in the world of deal making.
The Legal Battle Over the Tiffany Acquisition
After facing financial challenges due to the COVID-19 pandemic, LVMH attempts to renegotiate the terms of the Tiffany acquisition. Tiffany responds by suing LVMH, leading to a complex legal battle centered around the material adverse effect clause in the merger agreement. LVMH argues that Tiffany's handling of the crisis was not prudent and breached the ordinary course of action during a pandemic, while also challenging the interpretation of the agreement. The trial, scheduled for early January, will determine whether LVMH is bound to complete the acquisition or if they have the right to walk away. The outcome of this high-profile case will shape future deal making strategies in the post-pandemic world.
Bernard Arnault built a €210bn luxury empire through an unflinching acquisition strategy that earned him the “wolf in cashmere” moniker. Tiffany, famous for its robin-egg blue boxes and diamond engagement rings, was meant to be the jewel atop his LVMH luxury group. The takeover would have been the largest-ever in the luxury sector, until the pandemic hit. The FT’s Leila Abboud, Arash Massoudi and James Fontanella-Khan unwind the saga of how the $16.6bn deal has hit rocky ground and how the pandemic and the forthcoming legal battle could change the terms of M&A engagement globally.