The Friday Habit Affordable Brand Awareness with Aditya Varanasi pt. 1
When Aditya Varanasi chose to leave the corporate world to start his own brand awareness company, he knew it was a risky move. But he recognized an unaddressed need in the small business world for affordable and effective marketing. This led him to found Awarity, a digital advertising company that drives visibility for independently owned businesses at sustainable rates.
Though he displayed entrepreneurial tendencies as a child, Aditya didn’t plan on getting into marketing. While studying pre-med at Purdue University, he followed his interest in chemical engineering which landed him a job at Frito-Lay. As he learned more about the marketing side of running a company, he realized he could provide a much needed service for other entrepreneurs. So he took the marketing strategies he learned from a large corporation and adapted them for smaller businesses. Now he works with clients to expand their reach by creating consistent brand awareness primarily through banner advertisements. He attributes his success in marketing to building persistent presence and telling a brand’s story through an emotional connection to the consumer.
Main Topics
- Aditya’s early entrepreneurial spirit (03:45)
- Early career at Frito-Lay (05:58)
- Lessons in marketing at a large corporation (08:24)
- Noticing an opportunity in marketing for small businesses (12:11)
- Using banner ads (15:17)
- Aditya’s strategy for scaling his business (17:30)
- Applying big business strategies to small business (19:00)
- Pivoting during the pandemic (22:56)
Episode Links
Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.
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