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This episode is part of the Summer of AI Series, brought to you by SchoolAI, Scrible, and FocalPointK12.
Welcome to another episode of Transformative Principal! In today’s episode, we have the privilege of speaking with Dr. Brett Jacobsen, the CEO of The Mount Vernon School, Mount Vernon Ventures, and Mount Vernon Online – The Global Online Campus. With over 15 years of experience leading Mount Vernon through a transformational period, Dr. Jacobsen has gained a national reputation for innovation in education.
In our conversation, Dr. Jacobsen shares his insights on creating a venture to fund your school. He discusses how Mount Vernon School, established in 1972 as a PK–8 school, has embraced an innovation mindset, even though they have been around for a long time. Driven by a desire to be known as an innovative school, Mount Vernon has experienced significant growth over the last decade.
Dr. Jacobsen introduces the concept of the Blue Ocean Strategy, emphasizing the importance of shaping your school’s narrative and brand. Rather than trying to compete with other schools, Mount Vernon Ventures focuses on consulting with other schools and developing accessible products and tools. They have also ventured into business development with Mount Vernon Online.
Dr. Jacobsen explores the challenge of separating funding from the backs of their people and finding alternative markets to support their initiatives. He also highlights the importance of creating multiple pathways for students and implementing an inquiry-based, competency-driven system.
About Brett Jacobsen
Entering his 15th year, Dr. Brett Jacobsen is CEO of The Mount Vernon School, Mount Vernon Ventures, and Mount Vernon Online – The Global Online Campus. Leading Mount Vernon through a transformational period since 2009, the School with 1,250 students strong, has gained a national reputation for innovation in education, As a result, Dr. Jacobsen launched a Transformation R&D consulting company known as Mount Vernon Ventures, partnering with schools throughout the world. Most recently, in August 2022, Mount Vernon Online, Mount Vernon’s online high school, welcomed its first cohort of students to the School. Outside of overseeing a portfolio of business units, Dr. Jacobsen frequently shares his journey of innovation and entrepreneurial impact at national and international conferences. Dr. Jacobsen was recognized by the Atlanta Business Chronicle as one of the 2017 Most admired CEOs in the education category. He is also a proud member of Leadership Atlanta, Class of 2013.
The Mount Vernon School | Mount Vernon Ventures | Mount Vernon Online
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